On 4/21 with the general availability of iOS 14.5, Apple will start requiring all apps in the App Store to obtain permission to “track” users across apps and websites owned by third parties, including for advertising and measurement purposes. Apple’s App Tracking Transparency (ATT) prompt requirement will prohibit certain data collection and sharing by businesses unless people opt in. This will create limitations for businesses that use Facebook advertising for mobile apps on iOS devices, as well as those that drive business results through their website.
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