In order to effectively guide advertisers to optimal campaign setups, we are redesigning the objective selection experience when creating new campaigns in Ads Manager. We are moving to an Outcome based Ads Manager, where advertisers can select their designed business outcomes (e.g. Awareness, Traffic, Engagement, Leads, App Promotion, Sales) and the interface will guide advertisers to the most optimal campaign setup/creation paths to achieve that outcome.
http://dlvr.it/SFpdSD
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